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Our Story



IDG started with a simple yet ambitious vision: to create the world’s finest personalised smartphone devices using luxury materials and state of the art designs. 

This is what our founder Ben is so passionate about. He started this whole thing back in 2016 with IDG’s very first superstar client, Conor McGregor. 

It’s this passion and dedication that has attracted some of the biggest names in sport and entertainment, including Richard Mille, Lionel Messi, Anthony Joshua, Paris Hilton, Armie Hammer, and many more. 

Today, our aim is to provide everyone with a smartphone device they can be proud of – a phone that not only looks great but will stand the test of time. And we don’t just talk the talk: our celebrity clientele is proof that we’re damn good at what we do.

Our mission? To go above and beyond for our customers, creating solid relationships while delivering on our vision to provide you with the finest personalised smartphones. Are you with us?

Meet the founder

Ben Lyons

Ben Lyons, is a prolific designer and creative force, renowned for his innovative and captivating visual creations that seamlessly blend art and technology, leaving a lasting impression on all who encounter his work. With an unwavering passion for pushing the boundaries of design, Ben has established himself as a visionary in the industry, inspiring and influencing countless athletes, artists, and enthusiasts alike.